If you’re interested in how the larger social networking sites are stacking up against each other, then read on. I’ve gathered together some recent statistics which may help you decide where to invest your social media efforts.
Video
YouTube remains crowned king of the online video, according to recent statistics published in Mashable. The Google-owned video site (and other video offerings from the Google family) clocked up an impressive 156m unique viewers in July 2012. Second place in this list of popular online video sources is being fought-over by Facebook and Yahoo… the latest figures put FB ahead on 53m to Yahoo’s 48m. Read all the numbers, here.
An infographic published on All Twitter suggests that infographics are much more likely to be shared on Twitter than other types of online content. Admittedly the result of what seems to be quite a small study, the statistics claim that while a non-infographic post is shared more widely on Facebook, tweeting about an infographic typically attracts nearly 600 retweets. Whether this means folks are particularly fond of infographics (very partial to one, myself, as you know) or are just looking for an easy and interesting retweet, remains unclear.
If it’s more general Twitter stats you’re after, take a look at this breakdown of most Twitterish countries and cities from All Twitter. While this more or less confirms what we already knew, namely that the USA has most Twitter accounts, followed by Brazil, Japan, the UK and Indonesia, these numbers don’t filter out inactive accounts so may be quite inflated. Still an interesting read, though, especially if you are planning activities for your organisation in one of the countries or cities listed.
More detailed figures about who is using Twitter most, and where, are also available from All Twitter, although they seem to suggest taking a grain of salt with some of these numbers. The information about the age range, gender balance, and other purported characteristics of tweeps is worth a thought.
And finally…
Some interesting figures are listed in The Wall Blog concerning the male/ female ratio of users of the main networks. While Pinterest is cited as very female-orientated in design and purpose, the other networks seem to show a more balanced gender mix. Check out the figures for yourself, but don’t ignore some useful snippets of data, such as ‘about 50% of Google+ users are 24 or younger’.
Tagged: gender balance, Google+, social media for third sector, social media statistics
